Momentum Diary

Cover and inside spread illustration

- Agency: Superunion Africa / Creative director: Kyley Potgieter

Momentum, a leading financial services provider in South Africa, commissioned an illustration for their 2020 internal diary covers. Playful, flat vector illustrations were created showing a combination of different individuals' work and lifestyle stories that flow into one another. This reflects Momentum's dynamic brand essence of movement and flow, and aligns with the positioning of 'here for your journey to success'.