Five Roses is South Africa’s favourite tea brand. The task was to create a fresh and unique sub-brand for Five Roses that would cater to a growing 'tea culture' within the South African marketplace, while remaining current.

Detailed illustrations were created to tell magical stories that evoke a strong sense of time and place. Each variant has its own unique story to tell. These illustrated stories combined with bold, vibrant colours, create a tea packaging range that is impactful, beautiful and enticing.